Monday, April 27, 2009

09NTC Notes From 04/27/09: Clay Shirky

4/27/09 Clay Shirky

group action just got easier

"once the problem is solved once for one, it gets solved for all" (FB example of HSBC problem)

the hive mind idea for wikis

here's how it works: not an anthill, there are a few or one super active users, then a few who do extremely little. a huge number of folks who care a little, a few people who care a lot

(I hope Clay Shriky & BJ Fogg are friends)

the ability to consume is the ability to produce is a big big change- democratizing the media, tools, and channels

"we wanna be an internet org, so we'll just take our org and add some internet"

there's no metaphor that fits the particularity-

(FB is like FB, not like other situations, and not "the round")

flash mobs as a critique of hipster culture- Bill from NY/Harper's Magazine

"nothing says dictatorship like arresting people for eating ice cream"

only took 3 years to turn it from a mockery into a real political tool

it's when the tech gets boring that the use gets interesting- when we start to take the tools for granted

thinking your brand is sacred is 20th century mentality in a world of 21st century tools

your members, users, can talk to & connect with each other, without you

the loss of control that your fear is already in the past-

commitment to failure

failure and scale

small and good, then grow, not big and awful to make it better
trying to be too much, not grown organically from the roots up

a control-freak approach makes too much of a framework, hierarchy- implies too many restrictions, so the ability to grow organically, have fun, and learn is all restricted

(side note- google moderator is very cool)

experts really have to create their own value- be relevant, you cant just know most anymore
staying power- how do you stick, and last. convening power plus continuity

sometimes its just a bit mysterious what takes off and what doesn't

hire true enthusiasts, talk to your own employees, your own 23 year olds and actually listen- they are assets (w+k is smart about that, obviously)

OK- so If I'm not the decider, how do I get my org to listen to the younger folks, the hidden assets?

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