The Rational Pursuit of Change: How the Web requires new tactics, not the evolution of current ones
The Internet has a proven ability to shift the balance of power between individuals and organizations. But for online activism to reach its full potential, we – and our constituents and supporters – need to go beyond low-hanging, traditional online tactics. It’s time to go back to basics and figure out how to effectively organize. This session will revisit the challenges of collective action in an era of “open source activism,” and highlight how the Web can help overcome those hurdles. It's up to us to redefine how people can participate in movements that actually do something. Takeaways: 1. Engagement: The paradox of tactics (such as "easy petitions") with a low barrier to entry – they don't drive engagement or long-term relationships. Learn how to engage people that stick around to support your mission. 2. Action: Giving people the right tools at the right time only matters if you ask them to do the right thing. Learn solutions for moving your audiences forward on a unified front towards a shared goal. 3. Togetherness: The dream of the Web is a model maps our influence and values to appropriate collective action that has reached its tipping point. Learn the best ways to crowdsource your mission and measure progress toward your goals.
Twitter hashtags (the internet went down about 1/2 way through session, so this is limited):
Qi Diaz, Ben Ratcher, Amy Sample Ward, Jake, Joe
this is a fun and lively group
-digital advocacy, civics 101 is just not cutting it anymore
the history of online activism is the history of petitions
ladder of engagement, getting the right data, encouraging deeper engagement, recognizing the psychological impact of getting involved
insights on individual engagement, she's been paying attention to how individually powered/centered tools are impacting organizations and informing the way they engage with their members and peeps
sms and text messaging used for service delivery. for example, a short code for contacting an AIDS nonprofit for information
open source community need- the good gym, won the social innovation camp in December in the UK
really focus on the "how do you want us to engage with you?" model
orgs can really be empowering to change-makers around the world. take the wiki model for example- gets that one guy going strong, coordinates the community so that we have the strength of a crowd and a groundswell
"the world is on fire, there are 7 billion people, we all need some help, and we are all in this together"
started the social actions, change the web contest for/with techsoup
they used polldaddy to listen as they worked on their project, and they had a volunteer wiki- simple tools, useyourvoice.com - you can create a feedback button in a snap for your website, very cool
Jake (from idealist)
he loves Larry Lessig & Vince Cerf
Vince: "power corrupts, and powerpoint corrupts absolutely"
too many nonprofits, and too many actions going on- especially a bunch that kind of suck to engage with
think like a movement- lose control of your brand- send it and see what folks do with it
US Marines ethos: "everyman a rifle man" as in you have evangelists and advocates you don't even know about yet, top-down, bottom up emerges when you let your control go
ignore the online and offline divide, look at all of the programs together, and get the staff in the same rooms together.
email and videos still rule
"fail harder" (he credits W+K's lobby poster)